Somewhere between keeping it all together and keeping everyone else going, many women over 40 can end up feeling as if something had quietly dimmed. Not gone. Just buried. That inner spark, the one that made life feel bright, curious, and vivid, became muffled under responsibility, routine, and the quiet pressure to stay “fine.”
Zestizm was born from that moment of recognition. It isn’t about reinventing yourself or chasing positivity. It’s about remembering what makes you feel alive in the life you already have.
What Zestizm Stands For
Zestizm exists for women who want their energy back. The type of energy that comes from feeling connected to yourself.
Our philosophy is simple: Zest is energy born from engagement.
You don’t need a new life. You just need a new way of showing up for it. In other words, take part in activities that raise your energy and make you feel sparks of joy or laughter or fun - whatever that spark is for you - and zest returns to life.
At its heart, Zestizm teaches that aliveness isn’t something you wait for. It’s something you actively practice and take action on through micro-moments of curiosity, colour, movement, and connection. So, you don't have to spend 90 minutes chanting. You just spend 5 minutes connecting with a loved one or friend. Or spend a few minutes dancing wildly to a song you love.
Our approach blends psychology, mindfulness, and NLP principles in plain English, showing how emotion follows motion and small actions shift mood faster than willpower ever could.
The Zest Sparks Mini Guide
The Zest Sparks Mini Guide is our flagship digital product - a simple, science-backed toolkit for reigniting everyday energy.
It includes:
The Zest Sparks Mini Guide (ebook) — eight beautifully written sections blending psychology, NLP, and reflection to help you understand zest, stop letting the past rule the present, and build a daily habit of aliveness.
30-day Sparks Journal — one for each day, each with a small, doable prompt that lifts mood, invites movement, or restores curiosity.
A printable 30-day tracker — proof that energy really can return through small, consistent action.
Everything about it is designed to work in real life. Five minutes at a time, no forced routines or endless “shoulds.”
The result?
A rhythm of small joys that reminds you: zest doesn’t mean being busy or bubbly; it means feeling awake.
Who We Serve
Zestizm is written to speak directly to women in midlife - women who have achieved, adapted, and cared, but quietly wonder: Where did my spark go?
If you are younger and find our material speaks to you then it is for you too. We are happy to embrace all women. But we create content for women over 40. Women who are thoughtful, intelligent, often tired of being told to “fix themselves.”
They don’t want quick fixes; they want meaningful tools that fit into the life they already have.
Zestizm is for women who:
- feel emotionally flat and want to reconnect to vitality
- crave feeling, not just functioning
- prefer calm confidence over performative positivity
How It Works
Zestizm’s approach is built on The Zest Formula: Notice → Do → Feel → Reflect → Repeat.
Notice what lights you up.
Do something small that honours it.
Feel the lift, however subtle.
Reflect on how it enhanced your life.
Repeat.
Each time you do, the feedback loop of aliveness grows stronger - not through discipline, but through momentum.
Bringing zest back requires active participation. You can’t think your way into zest. You can't read your way into zest. You experience the joy and excitement of zest through participation.
That’s why each spark invites you back to your senses. To movement, laughter, presence, and meaning.
Why It Matters Now
Zest isn’t about doing more; it’s about noticing more. We encourage you to engage with the simple things that matter to you so you spend more time engaging with life rather than chasing another goal or another thing to do. Because when you stop chasing life and start engaging with it, even briefly, something extraordinary happens: you start to feel it again.
That’s the spark.
That’s the practice.
That’s the art of living with zest.
Your Next Step
If you have been feeling a little flat, start small. Pick one spark. Open a window. Play your favourite song. And when you feel even a flicker of warmth, notice it - that’s zest returning.
You can explore The Zest Sparks Mini Guide here on Zestizm.com and begin your own 30-day spark practice today.
Library Of Resources
You can register for a free account at Zestizm and inside the dashboard area you will find a range of free resources that will support you on your path back to aliveness.
Because you don’t need a new life to feel alive again. You just need a few small sparks and the decision to begin.
